Hyundai Launches Genesis Luxury Brand, Unveils G90 Flagship

Some automakers grow by adding more models to their lineup. Hyundai, on the other hand, has grown by making their top-line models more luxurious. This has worked so well that the Korean automaker is launching their own premium marque. Called Genesis, it launched its first model yesterday.

Meet the G90, the Genesis brand's flagship sedan. Based off the upscale Equus, the G90 was designed by the automaker's new Prestige Design Division, which developed the car's Athletic Elegance design philosophy specifically for the upscale marque. Unlike the Equus, however, the G90 will boast three powertrain options and a healthy arsenal of comfort and safety features.

Get your first glimpse of the G90 in the video below.

Benson Hyundai is proud to announce the arrival of our 2016 models. To learn more about them, check out our online inventory page to see which model gels with your needs. Once you've found one that gels, stop by our Hyundai dealership in Spartanburg, SC for a test drive.

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